FormulaFeedingGuide

Privacy Policy

Vyarna Editorial Team
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Published 11 September 2026
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Updated 11 September 2026
Published by Vyarna OÜ, a company that sells a freeze-dried human milk complement. This site is funded by Vyarna. See our editorial policy.
FormulaFeedingGuide

Who we are

This site (FormulaFeedingGuide) is operated in connection with Vyarna. For privacy purposes, the data controller for this site is Vyarna. Contact for privacy matters: privacy@vyarna.com (or via the contact page at vyarna.com).

Information we collect

We may collect the following types of information: (1) Information you provide — such as your email address if you subscribe to our newsletter or contact us through a form. (2) Usage data — anonymised analytics data collected automatically when you visit the site, including pages visited, time spent, device type, and browser. This is collected via Google Analytics and does not identify you personally. (3) Cookies — small data files placed on your device by your browser when you visit the site (see Cookies section below).

We do not collect sensitive personal information such as health data, payment information, or information from children. If you are providing information on behalf of a child, do not include the child's name or identifying health information in any form submissions.

How we use your information

Email addresses collected via newsletter signup are used solely to send the newsletter or communications you subscribed to. We will not use your email for unrelated purposes without your separate consent. Analytics data is used only to understand how visitors use the site and to improve content. We do not sell, share, or rent personal information to third parties for their marketing purposes.

Third-party processors

We use the following third-party services that may process data on our behalf: Google Analytics (usage analytics — governed by Google's privacy policy); an email service provider for newsletter delivery (recipients of newsletter data are limited to this provider). These processors are contractually bound to handle data only as instructed and in accordance with applicable law.

Cookies

We use cookies for: (1) analytics — to understand site usage via Google Analytics; (2) functionality — to remember preferences where applicable. You can control cookies through your browser settings. Disabling analytics cookies will not affect your ability to read content on this site. If you wish to opt out of Google Analytics tracking specifically, Google provides an opt-out browser add-on at tools.google.com/dlpage/gaoptout.

Data retention

Newsletter email addresses are retained until you unsubscribe. Analytics data is retained for the default period set by Google Analytics (currently 26 months) before automatic deletion. You can request deletion of your personal data at any time by contacting us.

Your rights

Depending on where you are located, you may have rights including: the right to access the personal data we hold about you; the right to correct inaccurate data; the right to request deletion of your data; the right to withdraw consent for marketing communications at any time (unsubscribe link in every newsletter); the right to lodge a complaint with your local data protection authority. To exercise any of these rights, contact us at privacy@vyarna.com.

Contact

For privacy-related questions, data access requests, or to exercise your rights, contact us at privacy@vyarna.com or through the contact page at vyarna.com.

This guide is general information, not medical advice for your baby. Talk to your paediatrician, midwife, health visitor or lactation consultant about your own situation.
Looking for deciding between and combining feeding methods? See our sister site CombinationFeeding.
How we source
Claims on this site are cited inline to peer-reviewed studies or to guidance from health bodies such as the WHO, NHS, AAP, CDC and FDA.
Read our editorial policy →
WHO
NHS
AAP
FDA
Educational content only. Not medical advice. Consult your paediatrician before making feeding decisions.
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